Snow White and Rob Lowe at The Oscars: A terrible, horrible, no good day for personas

Personas get everyone on the same page, talking about the same thing and moving in the same direction.

Sure, they take a little effort (though less with our tool), but the upside is huge.

The downside?

For some reason, I always think the perfect example of what happens when you don't create good customer personas is embodied by Rob Lowe singing a duet with Snow White at the Oscars.

This is probably unkind to Mr. Lowe, who was just doing his job, but still... this train wreck could easily have been avoided.