B2B Buyer Persona Worksheet

For a lot of people, the hard part of creating buyer personas is identifying key traits, tendencies and characteristics.

To make that easier, we're created a simple worksheet that will help you organize your thoughts.

Here's an example of what it look like filled out:

Here's an example of what happens when you turn that worksheet into a buyer personas using our buyer persona builder:

You can download a PDF of this B2B buyer personas here. Or, use this link for B2C and DTC worksheets.

If you're looking for advice about the entire buyer personas process, you can download our free eBook: The Complete Guide To Building Better Buyer Personas & Ideal Customer Profiles.

Or, if you just want the basics, download our 7-Step How To... infographic.