How To Create A Buyer Persona
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
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Kirk Enright
May 2, 20222 min read
How To Create A Simple Sales Playbook From A Buyer Persona or ICP
First, why? In my experience, the benefit to creating and using buyer personas is that they help get everyone on your team on the same...
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Kirk Enright
Apr 25, 20221 min read
The Easiest Guide To Creating Buyer Personas, Ever
How to create buyer personas? Learn how. Use pain points, use cases, journey maps and more.
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Kirk Enright
Mar 23, 20222 min read
How To Create Winning Content From A Buyer Persona Or Ideal Customer Profile
Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...
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Kirk Enright
Mar 4, 20221 min read
Buyer Personas: Need To Have Or Nice To Have?
Buyer Personas and Ideal Customer Profiles have been around for a long, long time because no business can survive without customers. No...
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Kirk Enright
Mar 2, 20221 min read
B2B Buyer Persona Worksheet
For a lot of people, the hard part of creating buyer personas is identifying key traits, tendencies and characteristics. To make that...
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Kirk Enright
Mar 2, 20221 min read
How To Create A Buyer Persona In 7 Simple Steps
1. Study your customers — Who are they? Why do they buy? 2. Combine and consolidate your research to get a good, overall picture of your...
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Kirk Enright
Jan 13, 20221 min read
Use Case #1: Creating A Targeted B2B Content Marketing Plan
B2B buyer persona use cases
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Kirk Enright
Dec 9, 20212 min read
Why you should create buyer personas with your B2B clients instead of for your client.
This is something that comes up a lot in demos and I think there are three good reasons to do personas with your clients instead of just...
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Kirk Enright
Nov 29, 20211 min read
The 5 CEOs You Meet In Heaven
In my experience, creating personas is a process of using specific parameters to group and differentiate customers. Sometimes parameters...
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Kirk Enright
Nov 22, 20211 min read
Is that all?
When we set out to build a marketing, branding and sales persona creator/management tool, there were two pain points we wanted to...
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Kirk Enright
Nov 22, 20211 min read
What Makes A Successful CEO?
What makes a successful CEO? This article from the Harvard Business Review lists four broad characteristics: 1. Decisive 2. Engaging 3....
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Kirk Enright
Nov 22, 20211 min read
Why Personas?
I'm asked this question all the time. (Though not usually by our beta-users, as they're all branding & marketing types who use our...
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