marketing personas | PowerPersonasLive

Jun 21, 20224 min read

How To Create Marketing Personas From Pain Points

Marketing Personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and...

Jun 21, 20227 min read

How To Choose A Framework For Your Buyer Personas

A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

May 2, 20220 min read

Power Personas Walk-Thru

Mar 23, 20222 min read

How To Create Winning Content From A Buyer Persona Or Ideal Customer Profile

Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...

Mar 4, 20221 min read

Buyer Personas: Need To Have Or Nice To Have?

Buyer Personas and Ideal Customer Profiles have been around for a long, long time because no business can survive without customers. No...

Mar 2, 20221 min read

B2B Buyer Persona Worksheet

For a lot of people, the hard part of creating buyer personas is identifying key traits, tendencies and characteristics. To make that...

Jan 13, 20221 min read

Use Case #1: Creating A Targeted B2B Content Marketing Plan

B2B buyer persona use cases

Dec 13, 20211 min read

Why create Ideal Customer Profiles?

I'm asked this question all the time. In my experience, the benefit to creating and using Ideal Customer Profiles (ICPs) is that they get...

Dec 9, 20212 min read

Why you should create buyer personas with your B2B clients instead of for your client.

This is something that comes up a lot in demos and I think there are three good reasons to do personas with your clients instead of just...

Nov 22, 20211 min read

Why Personas?

I'm asked this question all the time. (Though not usually by our beta-users, as they're all branding & marketing types who use our...