Marketing Personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and...

A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...

Buyer Personas and Ideal Customer Profiles have been around for a long, long time because no business can survive without customers. No...

For a lot of people, the hard part of creating buyer personas is identifying key traits, tendencies and characteristics. To make that...

B2B buyer persona use cases

I'm asked this question all the time. In my experience, the benefit to creating and using Ideal Customer Profiles (ICPs) is that they get...

This is something that comes up a lot in demos and I think there are three good reasons to do personas with your clients instead of just...

I'm asked this question all the time. (Though not usually by our beta-users, as they're all branding & marketing types who use our...