What’s the difference between an Ideal Customer Profile (ICP) and a buyer persona? 👇 Three answers: 1. There is no difference. 2. ICPs...

There are many types of buyer personas and ideal customer profiles. The one thing good ones all have in common is that they're built...

We've updated both "The Complete Guide To Building Better Buyer Personas & ICPs" and "A Quick Guide To Buyer Persona & ICP Frameworks"...

A few dozen more tests later and ChatGPT is... interesting. Some good things. Some bad things. If there's an upside, I think it puts puts...

ChatGPT is getting a lot of buzz these days, but can it be used with behavioral segmentation & personalization prompts?

A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

First, why? In my experience, the benefit to creating and using buyer personas is that they help get everyone on your team on the same...

Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...

Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...

For a lot of people, the hard part of creating buyer personas is identifying key traits, tendencies and characteristics. To make that...

1. Study your customers — Who are they? Why do they buy? 2. Combine and consolidate your research to get a good, overall picture of your...

B2B buyer persona use cases

I'm asked this question all the time. In my experience, the benefit to creating and using Ideal Customer Profiles (ICPs) is that they get...

This is something that comes up a lot in demos and I think there are three good reasons to do personas with your clients instead of just...

I'm asked this question all the time. (Though not usually by our beta-users, as they're all branding & marketing types who use our...