how to | PowerPersonasLive

Feb 22, 20231 min read

Independent review & video walk-through

Courtesy of The Digital Growth Hacks Club.

May 3, 20226 min read

How To Create A Buyer Persona

A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

Mar 23, 20222 min read

How To Create Winning Content From A Buyer Persona Or Ideal Customer Profile

Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...

Mar 12, 20224 min read

How To Create Buyer Personas From Pain Points

Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...

Mar 4, 20221 min read

Buyer Personas: Need To Have Or Nice To Have?

Buyer Personas and Ideal Customer Profiles have been around for a long, long time because no business can survive without customers. No...

Mar 2, 20221 min read

B2B Buyer Persona Worksheet

For a lot of people, the hard part of creating buyer personas is identifying key traits, tendencies and characteristics. To make that...

Mar 2, 20221 min read

How To Create A Buyer Persona In 7 Simple Steps

1. Study your customers — Who are they? Why do they buy? 2. Combine and consolidate your research to get a good, overall picture of your...

Dec 13, 20211 min read

Why create Ideal Customer Profiles?

I'm asked this question all the time. In my experience, the benefit to creating and using Ideal Customer Profiles (ICPs) is that they get...