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Kirk Enright
Feb 16, 20237 min read
A few more examples of ChatGPT & Power Personas
A few dozen more tests later and ChatGPT is... interesting. Some good things. Some bad things. If there's an upside, I think it puts puts...
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Kirk Enright
Mar 12, 20224 min read
How To Create Buyer Personas From Pain Points
Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...
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Kirk Enright
Nov 29, 20211 min read
The 5 CEOs You Meet In Heaven
In my experience, creating personas is a process of using specific parameters to group and differentiate customers. Sometimes parameters...
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Kirk Enright
Nov 22, 20211 min read
Is that all?
When we set out to build a marketing, branding and sales persona creator/management tool, there were two pain points we wanted to...
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Kirk Enright
Nov 22, 20211 min read
What Makes A Successful CEO?
What makes a successful CEO? This article from the Harvard Business Review lists four broad characteristics: 1. Decisive 2. Engaging 3....
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Kirk Enright
Nov 22, 20211 min read
Why Personas?
I'm asked this question all the time. (Though not usually by our beta-users, as they're all branding & marketing types who use our...
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