Kirk EnrightJun 21, 20227 min readHow To Choose A Framework For Your Buyer PersonasA buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
Kirk EnrightMay 3, 20226 min readHow To Create A Buyer PersonaA buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
Kirk EnrightApr 25, 20221 min readIntroducing Empathy MapsUse empathy maps? These are automatically generated as part of the normal buyer persona building process.