I asked ChatGPT to suggest 10 great uses for buyer personas. Here is the list: Creating targeted marketing campaigns: With buyer...

What’s the difference between an Ideal Customer Profile (ICP) and a buyer persona? 👇 Three answers: 1. There is no difference. 2. ICPs...

Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...

There are many types of buyer personas and ideal customer profiles. The one thing good ones all have in common is that they're built...

Courtesy of The Digital Growth Hacks Club.

A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

Use empathy maps? These are automatically generated as part of the normal buyer persona building process.

How to create buyer personas? Learn how. Use pain points, use cases, journey maps and more.

Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...

Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...

Buyer Personas and Ideal Customer Profiles have been around for a long, long time because no business can survive without customers. No...

For a lot of people, the hard part of creating buyer personas is identifying key traits, tendencies and characteristics. To make that...

1. Study your customers — Who are they? Why do they buy? 2. Combine and consolidate your research to get a good, overall picture of your...

B2B buyer persona use cases

I'm asked this question all the time. In my experience, the benefit to creating and using Ideal Customer Profiles (ICPs) is that they get...

This is something that comes up a lot in demos and I think there are three good reasons to do personas with your clients instead of just...

I'm asked this question all the time. (Though not usually by our beta-users, as they're all branding & marketing types who use our...