How To Create A Buyer Persona In 7 Simple Steps
1. Study your customers — Who are they? Why do they buy? 2. Combine and consolidate your research to get a good, overall picture of your...
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Kirk Enright
Jan 13, 20221 min read
Use Case #1: Creating A Targeted B2B Content Marketing Plan
B2B buyer persona use cases
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Kirk Enright
Jan 13, 20221 min read
Use Case #4: Creating An SDR Playbook
Company Type: B2B sales Goal(s): Encourage SDRs to embrace and adopt “best practices” by developing a customer-focused playbook ...
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Kirk Enright
Jan 12, 20221 min read
Use Case #2: Account-Based Marketing (ABM) Ideal Customer Profiles
Company Type: Growth-focused B2B services provider Goal(s): Get SDRs, marketers and other go-to-market team members to use the right...
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Kirk Enright
Jan 11, 20221 min read
Use Case #17: Developing A Unified B2C Content Strategy
Company Type: Mid-size agency w/consumer-facing client Goal(s): Develop a content marketing program that targets influencers and...
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Kirk Enright
Jan 10, 20221 min read
Use Case # 21: Sales & Marketing Alignment
Company Type: Fast-growth, B2B SaaS Goal(s): Get sales and marketing to work more closely together, promising the same things and using...
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Kirk Enright
Jan 2, 20222 min read
Trying To Reach An "Elon Musk Type" This Year?
ICPs and marketing personas are a great way to bring customers to life. They get everyone on the same page, using the same reference...
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Kirk Enright
Dec 13, 20211 min read
Why create Ideal Customer Profiles?
I'm asked this question all the time. In my experience, the benefit to creating and using Ideal Customer Profiles (ICPs) is that they get...
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Kirk Enright
Dec 11, 20212 min read
Why you should create Ideal Customer Profiles with your B2B clients instead of for your clients.
This is something that comes up a lot in demos and I think there are three good reasons to do Ideal Customer Profiles (ICPs) with your...
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Kirk Enright
Dec 9, 20211 min read
Snow White and Rob Lowe at The Oscars: A terrible, horrible, no good day for personas
Personas get everyone on the same page, talking about the same thing and moving in the same direction. Sure, they take a little effort...
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Kirk Enright
Dec 9, 20212 min read
Why you should create buyer personas with your B2B clients instead of for your client.
This is something that comes up a lot in demos and I think there are three good reasons to do personas with your clients instead of just...
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Kirk Enright
Dec 4, 20211 min read
Money Heist Personas
It's finally here -- the last five episodes of Money Heist. In honor of the world's most famous thieves (sorry... Danny Ocean & friends....
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Kirk Enright
Dec 2, 20211 min read
Ozzy Osbourne & Prince Charles: A Quick Little Case Study
There's a post that pops up on LinkedIN every now and then that uses Prince Charles and Ozzy Osbourne to highlight the foolishness of...
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Kirk Enright
Nov 29, 20211 min read
The 5 CEOs You Meet In Heaven
In my experience, creating personas is a process of using specific parameters to group and differentiate customers. Sometimes parameters...
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Kirk Enright
Nov 22, 20211 min read
Is that all?
When we set out to build a marketing, branding and sales persona creator/management tool, there were two pain points we wanted to...
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Kirk Enright
Nov 22, 20211 min read
What Makes A Successful CEO?
What makes a successful CEO? This article from the Harvard Business Review lists four broad characteristics: 1. Decisive 2. Engaging 3....
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Kirk Enright
Nov 22, 20211 min read
Why Personas?
I'm asked this question all the time. (Though not usually by our beta-users, as they're all branding & marketing types who use our...
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