Blog | AI-Driven Marketing Buyer Personas & ICPs

How To Create A Buyer Persona In 7 Simple Steps

Mar 2, 20221 min read

How To Create A Buyer Persona In 7 Simple Steps

1. Study your customers — Who are they? Why do they buy? 2. Combine and consolidate your research to get a good, overall picture of your...

Use Case #1: Creating A Targeted B2B Content Marketing Plan

Kirk Enright

Jan 13, 20221 min read

Use Case #1: Creating A Targeted B2B Content Marketing Plan

B2B buyer persona use cases

Kirk Enright

Jan 13, 20221 min read

Use Case #4: Creating An SDR Playbook

Company Type: B2B sales Goal(s): Encourage SDRs to embrace and adopt “best practices” by developing a customer-focused playbook ...

Use Case #2: Account-Based Marketing (ABM) Ideal Customer Profiles

Kirk Enright

Jan 12, 20221 min read

Use Case #2: Account-Based Marketing (ABM) Ideal Customer Profiles

Company Type: Growth-focused B2B services provider Goal(s): Get SDRs, marketers and other go-to-market team members to use the right...

Use Case #17: Developing A Unified B2C Content Strategy

Kirk Enright

Jan 11, 20221 min read

Use Case #17: Developing A Unified B2C Content Strategy

Company Type: Mid-size agency w/consumer-facing client Goal(s): Develop a content marketing program that targets influencers and...

Use Case # 21: Sales & Marketing Alignment

Kirk Enright

Jan 10, 20221 min read

Use Case # 21: Sales & Marketing Alignment

Company Type: Fast-growth, B2B SaaS Goal(s): Get sales and marketing to work more closely together, promising the same things and using...

Trying To Reach An "Elon Musk Type" This Year?

Kirk Enright

Jan 2, 20222 min read

Trying To Reach An "Elon Musk Type" This Year?

ICPs and marketing personas are a great way to bring customers to life. They get everyone on the same page, using the same reference...

Kirk Enright

Dec 13, 20211 min read

Why create Ideal Customer Profiles?

I'm asked this question all the time. In my experience, the benefit to creating and using Ideal Customer Profiles (ICPs) is that they get...

Why you should create Ideal Customer Profiles with your B2B clients instead of for your clients.

Kirk Enright

Dec 11, 20212 min read

Why you should create Ideal Customer Profiles with your B2B clients instead of for your clients.

This is something that comes up a lot in demos and I think there are three good reasons to do Ideal Customer Profiles (ICPs) with your...

Snow White and Rob Lowe at The Oscars: A terrible, horrible, no good day for personas

Kirk Enright

Dec 9, 20211 min read

Snow White and Rob Lowe at The Oscars: A terrible, horrible, no good day for personas

Personas get everyone on the same page, talking about the same thing and moving in the same direction. Sure, they take a little effort...

Why you should create buyer personas with your B2B clients instead of for your client.

Kirk Enright

Dec 9, 20212 min read

Why you should create buyer personas with your B2B clients instead of for your client.

This is something that comes up a lot in demos and I think there are three good reasons to do personas with your clients instead of just...

Kirk Enright

Dec 4, 20211 min read

Money Heist Personas

It's finally here -- the last five episodes of Money Heist. In honor of the world's most famous thieves (sorry... Danny Ocean & friends....

Ozzy Osbourne & Prince Charles: A Quick Little Case Study

Kirk Enright

Dec 2, 20211 min read

Ozzy Osbourne & Prince Charles: A Quick Little Case Study

There's a post that pops up on LinkedIN every now and then that uses Prince Charles and Ozzy Osbourne to highlight the foolishness of...

Kirk Enright

Nov 29, 20211 min read

The 5 CEOs You Meet In Heaven

In my experience, creating personas is a process of using specific parameters to group and differentiate customers. Sometimes parameters...

Kirk Enright

Nov 22, 20211 min read

Is that all?

When we set out to build a marketing, branding and sales persona creator/management tool, there were two pain points we wanted to...

Kirk Enright

Nov 22, 20211 min read

What Makes A Successful CEO?

What makes a successful CEO? This article from the Harvard Business Review lists four broad characteristics: 1. Decisive 2. Engaging 3....

Kirk Enright

Nov 22, 20211 min read

Why Personas?

I'm asked this question all the time. (Though not usually by our beta-users, as they're all branding & marketing types who use our...