We've updated both "The Complete Guide To Building Better Buyer Personas & ICPs" and "A Quick Guide To Buyer Persona & ICP Frameworks"...

Courtesy of The Digital Growth Hacks Club.

A few dozen more tests later and ChatGPT is... interesting. Some good things. Some bad things. If there's an upside, I think it puts puts...

ChatGPT is getting a lot of buzz these days, but can it be used with behavioral segmentation & personalization prompts?

Why: Because the more your content aligns with your customers, the better you'll move them through the funnel What it does: Uses your...

Marketing Personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and...

A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

Marketing personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But...

A marketing persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...

Do a lot of research? Do a little research? Either way, this infographic will guide you through the steps. (If you're looking for even...

A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

First, why? In my experience, the benefit to creating and using buyer personas is that they help get everyone on your team on the same...

Use empathy maps? These are automatically generated as part of the normal buyer persona building process.

How to create buyer personas? Learn how. Use pain points, use cases, journey maps and more.

Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...

Ideal Customer Profiles (ICPs) are a simple, powerful way for sales, marketing, and design & development teams to better understand,...

Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...

Buyer Personas and Ideal Customer Profiles have been around for a long, long time because no business can survive without customers. No...