Blog | AI-Driven Marketing Buyer Personas & ICPs

Kirk Enright

Feb 22, 20231 min read

Independent review & video walk-through

Courtesy of The Digital Growth Hacks Club.

A few more examples of ChatGPT & Power Personas

Kirk Enright

Feb 16, 20237 min read

A few more examples of ChatGPT & Power Personas

A few dozen more tests later and ChatGPT is... interesting. Some good things. Some bad things. If there's an upside, I think it puts puts...

Kirk Enright

Jan 19, 20233 min read

How to us ChatGPT with Power Personas

ChatGPT is getting a lot of buzz these days, but can it be used with behavioral segmentation & personalization prompts?

New Power Personas Feature: Nurturing Sequences

Kirk Enright

Sep 28, 20221 min read

New Power Personas Feature: Nurturing Sequences

Why: Because the more your content aligns with your customers, the better you'll move them through the funnel What it does: Uses your...

How To Create Marketing Personas From Pain Points

Kirk Enright

Jun 21, 20224 min read

How To Create Marketing Personas From Pain Points

Marketing Personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and...

How To Choose A Framework For Your Buyer Personas

Kirk Enright

Jun 21, 20227 min read

How To Choose A Framework For Your Buyer Personas

A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

How To Create Winning Content From A Marketing Persona

Kirk Enright

Jun 21, 20222 min read

How To Create Winning Content From A Marketing Persona

Marketing personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But...

Kirk Enright

Jun 20, 20226 min read

How To Create A Marketing Persona

A marketing persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

How To Create Winning Content From An Audience Persona

Kirk Enright

Jun 20, 20222 min read

How To Create Winning Content From An Audience Persona

Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...

The Easiest Guide To Creating Audience Personas, Ever

Kirk Enright

Jun 20, 20221 min read

The Easiest Guide To Creating Audience Personas, Ever

Do a lot of research? Do a little research? Either way, this infographic will guide you through the steps. (If you're looking for even...

Kirk Enright

May 3, 20226 min read

How To Create A Buyer Persona

A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

How To Create A Simple Sales Playbook From A Buyer Persona or ICP

Kirk Enright

May 2, 20222 min read

How To Create A Simple Sales Playbook From A Buyer Persona or ICP

First, why? In my experience, the benefit to creating and using buyer personas is that they help get everyone on your team on the same...

Kirk Enright

May 2, 20220 min read

Power Personas Walk-Thru

Kirk Enright

Apr 25, 20221 min read

Introducing Empathy Maps

Use empathy maps? These are automatically generated as part of the normal buyer persona building process.

The Easiest Guide To Creating Buyer Personas, Ever

Kirk Enright

Apr 25, 20221 min read

The Easiest Guide To Creating Buyer Personas, Ever

How to create buyer personas? Learn how. Use pain points, use cases, journey maps and more.

Kirk Enright

Mar 23, 20222 min read

How To Create Winning Content From A Buyer Persona Or Ideal Customer Profile

Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...

How To Create Ideal Customer Profiles From Pain Points

Kirk Enright

Mar 12, 20224 min read

How To Create Ideal Customer Profiles From Pain Points

Ideal Customer Profiles (ICPs) are a simple, powerful way for sales, marketing, and design & development teams to better understand,...

How To Create Buyer Personas From Pain Points

Kirk Enright

Mar 12, 20224 min read

How To Create Buyer Personas From Pain Points

Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...

Buyer Personas: Need To Have Or Nice To Have?

Kirk Enright

Mar 4, 20221 min read

Buyer Personas: Need To Have Or Nice To Have?

Buyer Personas and Ideal Customer Profiles have been around for a long, long time because no business can survive without customers. No...

Kirk Enright

Mar 2, 20221 min read

B2B Buyer Persona Worksheet

For a lot of people, the hard part of creating buyer personas is identifying key traits, tendencies and characteristics. To make that...