Blog | AI-Driven Marketing Buyer Personas & ICPs

Sampling Generative AI For Marketers, Agencies & Consultants: Brainstorming Webinar & Lunch-n-learn Ideas

Aug 192 min read

Sampling Generative AI For Marketers, Agencies & Consultants: Brainstorming Webinar & Lunch-n-learn Ideas

Can AI brainstorm? See what kind of webinars and lunch 'n' learns AI suggests for CMO Copilot, an AI-powered marketing tool for marketers.

Sampling Generative AI For Marketers, Agencies & Consultants: Brainstorming Follow-Up Strategies For Sales Teams

Kirk Enright

Aug 122 min read

Sampling Generative AI For Marketers, Agencies & Consultants: Brainstorming Follow-Up Strategies For Sales Teams

AI in sales? Here's an example of how you can use generative AI to brainstorm follow-up strategies for SDRs, BDRs and sales reps

Sampling Generative AI For Marketers, Agencies and Consultants: Creating A Competitive Analysis

Kirk Enright

Jul 222 min read

Sampling Generative AI For Marketers, Agencies and Consultants: Creating A Competitive Analysis

Can AI help with marketing research? Or is it better to do it all yourself?Here, we put AI to the test generating a competitive analysis.

Sampling Generative AI For Marketers: Creating A Creative Brief

Kirk Enright

Jul 152 min read

Sampling Generative AI For Marketers: Creating A Creative Brief

Is gen AI any good at creating marketing management materials? Is it bad? Is it somewhere in-between? This series digs in to find out.

Sampling Generative AI For Marketers w/CMO Copilot: Creating A Industry Overview

Kirk Enright

Jul 82 min read

Sampling Generative AI For Marketers w/CMO Copilot: Creating A Industry Overview

Can AI generate an industry overview for a targeted audience? Explore the potential of Generative AI for marketing in this post.

Sampling Generative AI For Marketers w/CMO Copilot: Creating A Quarterly Marketing Plan

Kirk Enright

Jul 52 min read

Sampling Generative AI For Marketers w/CMO Copilot: Creating A Quarterly Marketing Plan

Is AI over-hyped? Or game-changing? Here, we're sampling generative AI for marketers by using it to create specialized content.

Not sure how to use AI at work? You're not alone.

Kirk Enright

Jul 12 min read

Not sure how to use AI at work? You're not alone.

Not sure how to use AI at work? You're not alone. Here's a straightforward adoption guide for sales, marketing and customer success.

Sampling Generative AI For Marketers: Brainstorming White Papers Ideas

Kirk Enright

Jun 282 min read

Sampling Generative AI For Marketers: Brainstorming White Papers Ideas

Can AI generate white paper ideas for a targeted audience? Find out by exploring the potential of Generative AI for Marketers.

Sampling Generative AI For Marketers: Brainstorming Jobs To Be Done

Kirk Enright

Jun 211 min read

Sampling Generative AI For Marketers: Brainstorming Jobs To Be Done

Can AI generate usable jobs-to-be-done descriptions for a targeted audience? Let's find out.

Kirk Enright

Jun 22 min read

SDR & BDR Direct Messaging Framework

A simple framework for direct messaging for content marketers, sales managers, SDRs, BDRs, consultants and anyone else who DMs

Who's Using AI At Work? Everybody, But It's BYOAI

Kirk Enright

May 301 min read

Who's Using AI At Work? Everybody, But It's BYOAI

AI adoption is already high, but fueled more by BYOAI than anything employer-provided.

Kirk Enright

May 161 min read

AI For Marketers & Marketing

CMO Copilot is now live. It's similar to Power Personas, in that it helps you generate customer profiles, but it's more focused...

AI Is No Substitute For Market Research, But...

Kirk Enright

May 93 min read

AI Is No Substitute For Market Research, But...

"...combining AI with human expertise yields the best results."

10 Great Uses For Buyer Personas (According To ChatGPT)

Kirk Enright

Apr 26, 20232 min read

10 Great Uses For Buyer Personas (According To ChatGPT)

I asked ChatGPT to suggest 10 great uses for buyer personas. Here is the list: Creating targeted marketing campaigns: With buyer...

Kirk Enright

Mar 13, 20232 min read

Ideal Customer Profile Vs. Buyer Persona: What's The Difference?

What’s the difference between an Ideal Customer Profile (ICP) and a buyer persona? 👇 Three answers: 1. There is no difference. 2. ICPs...

How To Create A Buyer Personas, Pt. 1: What Is A Buyer Persona And Why Should You Use Them?

Kirk Enright

Mar 7, 20232 min read

How To Create A Buyer Personas, Pt. 1: What Is A Buyer Persona And Why Should You Use Them?

Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...

How To Create A Buyer Personas, Pt. 2: Getting Started With Research & Analysis

Kirk Enright

Mar 7, 20234 min read

How To Create A Buyer Personas, Pt. 2: Getting Started With Research & Analysis

Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...

How To Create A Buyer Personas, Pt. 3: Putting It All Together

Kirk Enright

Mar 7, 20233 min read

How To Create A Buyer Personas, Pt. 3: Putting It All Together

Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...

Organizational Framework Segmentation Worksheets

Kirk Enright

Mar 7, 20234 min read

Organizational Framework Segmentation Worksheets

There are many types of buyer personas and ideal customer profiles. The one thing good ones all have in common is that they're built...

Updated eBooks w/Jobs To Be Done Framework For ICPs & Buyer Personas

Kirk Enright

Mar 2, 20231 min read

Updated eBooks w/Jobs To Be Done Framework For ICPs & Buyer Personas

We've updated both "The Complete Guide To Building Better Buyer Personas & ICPs" and "A Quick Guide To Buyer Persona & ICP Frameworks"...